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A tried and true way to get new customers is the referral from happy customers. What can we do to inspire our customers to send more business our way? Often we offer 20% off something, a special service or possibly a new e-book for every referral you receive.
That sounds good but when it comes down to it, it goes back to the satisfied customer. What truly makes them satisfied is great service and personal, open communication. Whatever your business is and whatever it is you do, do it for the customer not the money. If you do the former the latter will follow close behind.
Let’s say there are problems with the product purchased from you, you will give it your personal attention to earn trust from your customers. When you have special offers you pass them on so everyone can profit. But don’t wait for problems to arise or for a free e-book to come along before developing a friendly relationship. Offer top of the line customer service from the beginning. If your business is in affiliate marketing be sure that your products are good quality and do what they claim. Buy the product yourself and test it. That is the best testimonial you can advertise with.
There used to be an old saying. “The customer is always right.” Make sure that you treat them like a precious commodity or take the risk of losing them. We all like it when someone goes the extra mile for us, so be that great business owner.
I think that as business owners we get bogged down with all of the tedious work of the business. We tend to forget where the business comes from. Especially these days with Internet marketing, there is no face to face contact. We really need to remember it’s the people who trust us enough to give their money to us for a product we are endorsing.
Cause and effect: What you do now will create a great customer base. In turn that great customer base will create your future customers. As we all know the customer is the list and the list is what causes the effect of having money in your bank account. Refferals are an inexpensive way to great list building
Give them a call, keep them in the loop, drop a card in the mail or at least send an e-card with a friendly introduction of your self. Hey, send some flowers or greenery! That always inspires good feelings. Seeing that beautiful bouquet sitting on the desk will remind them of you and will get comments too. Not all of us have the income yet to send flowers. For those of us who are too new in this journey you can keep that idea in mind when you are the head of a business so huge you will have other people doing the technical work, so you can take care of the core of your business, your customers and their satisfaction.
Make Success Your Reality!
Dejra is a Baby Boomer whose ideas come from 15 years in sales and is now sharing info on Affiliate Marketing as she learns them.
Visit her blog at: Dejra’s Affiliate Review She uses the tools and resources from, Affiliate Cash Secrets, also on the blog.
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