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Self storage has become a very competitive industry. There are many parts of the country where it is not uncommon to see several different self storage facilities within a short distance of one another. And nowadays almost all self storage companies provide their customers with basically the same types of security and amenities. All self storage facilities have some kind of access panel so only customers can get into the area. They are equipped with door alarms and video cameras. And most locations usually have an onsite manager living on the property.
If two storage facilities are located very close to each other, and offer virtually the same amenities and prices, then what differentiates the two of them? It is the people. And the excellent customer service that these people provide.
Everyone is accustomed to okay customer service in this day and age. We see it everyday at the bank and the grocery store and the dry cleaners. If anyone was really rude or incompetent, then that would stand out in our minds. But as long as the customer service is all right, then everything is, well, okay.
The service at a top notch self storage facility needs to be more than just okay. That is what everyone has, and what every customer is expecting. Going above and beyond good, to excellent customer service, is what is going to bring about devoted customers. These elated tenants are the people that are going to rave about the self storage facility, tell their friends and families and coworkers how fantastic this location is. And all business people know that word of mouth is the best and the least expensive form of advertising available. Plus, these loyal customers will keep coming back to this self storage location anytime they need self storage, or boxes, or a rental truck, etc.
The only way to get employees with awesome skills is with awesome training. They need to first learn the very basics of their job, and to be able to do it almost in their sleep. They need to be familiar with how to use the computer and answer the phone and how much stuff will fit in a 10×10 self storage unit. Anything they do not know from memory they need to be able to find the answer to quickly. Nothing says poor service more than incompetence!
Once the employee is proficient and feels comfortable with their new position, then the training needs to go deeper.
The way to get the best possible customer service skills out of employees are through proper training. They need to be trained on the basics of their job, but the training needs to go deeper. They need to be taught the little intricacies that go along with it. Often these things are a learn as you go type of a thing. But even more often seasoned employees forget to mention it to the newbie. A written step by step check list needs to be gone over with new employees to be sure nothing vital has been neglected. And the list needs to be updated, as this is an ever changing industry.
Veteran employees also need to be periodically updated on new information. It is vital that everyone stays on the same page. Nothing says incompetence and poor service more than two employees saying different things.
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